For a

fractional future

The agency model has run its course.

Businesses are under more pressure than ever, and traditional marketing structures are failing to keep pace.



Chief Marketing Officers face immense expectations, leading to shorter tenures and a constant churn of talent.

Companies are tired of agencies handing them juniors when they need experienced leaders who can make an impact immediately.

Highly skilled freelancers are saturated with executing humdrum tasks instead of taking charge.

The incentive structures are not in keeping with modern business.

The world needs a better model, created to challenge these norms and deliver for business as it is happening today - a model that aligns incentives and focuses on outcomes.

A Collective of Leaders for Change

The way we see it, business needs a collective of leaders built on the principle of shared impact. A group able to deliver executive-level expertise with a clear commitment: skin in the game.

Fractional leaders who can step into organizations focusing on high-value initiatives where their skills are most needed, without the long ramp-up periods or distractions that often dilute traditional hires.

This is who we are.

Our leaders are senior enough to act immediately, yet collaborative enough to integrate seamlessly. They bring deep expertise and are supported by trusted, highly specialized teams of technical partners we have been working with for years. This focus ensures every effort adds real value to the business.

Unlike traditional agencies, where leadership often feels disconnected, we emphasize execution. Your vision becomes our mission, and we work with purpose to deliver tangible outcomes that drive success.

A Culture of Impact and Collaboration

Our leaders are experienced and skilled as individuals, but are united by a shared culture of collaboration and growth. We share knowledge openly, work together to solve challenges, and are never siloed with our respective clients.

Every client benefits from the full breadth of our expertise, regardless of which fractional leaders are directly involved. We champion a model where leaders focus on high-impact initiatives, empowering specialized teams to handle the rest. It’s about delivering results where it matters most, without wasting time or resources on distractions.

The Happyfact Forum

Our model isn’t an agency. It’s a forum. A space where knowledge is shared and goals are common. We aren’t bound by fleeting trends, but built on enduring principles of leadership, execution, and trust.

Companies can rely on us not just for today but for the foreseeable future, knowing our approach is as relevant tomorrow as it is now. We are limiting our availability to five spots in the coming year, ensuring each partnership receives the focus it deserves.

For leaders seeking dynamic challenges or businesses ready to embrace a new way of working, the time to act is now.

Together, we’ll create something

truly impactful

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